ADVERTISING CAMPAIGN STRATEGY BASED ON THE COMMUNICATION OBJECTIVE: A CASE STUDY AT TOKOBAGUS ADVERTISING CAMPAIGNS (2011-2014)

Type of Publication

Journal Article

Citation

Oscario A, Wijasa. . H. K. S and S.Sn. A. A. (2016). ADVERTISING CAMPAIGN STRATEGY BASED ON THE COMMUNICATION OBJECTIVE: A CASE STUDY AT TOKOBAGUS ADVERTISING CAMPAIGNS (2011-2014). Humaniora, 7 (2), 155-166

ISSN

2087-1236

Published Year

2016

Volume

Page

155

URL

https://research.binus.ac.id/publication/55E79DFD-55E1-4342-A2FA-5EA51B0FD166/advertising-campaign-strategy-based-on-the-communication-objective-a-case-study-at-tokobagus-advertising-campaigns-2011-2014/

Author(s)

Angela Oscario, S.Sn., M.Ds.
Drs. Hagung Kuntjara Sambada Wijasa., M.Sn.
Agus Adhityatama S.Sn., M.Ds.

Angela Oscario, S.Sn., M.Ds.

Drs. Hagung Kuntjara Sambada Wijasa., M.Sn.

Agus Adhityatama S.Sn., M.Ds.