TITLE

Analisis Strategi Pemasaran terhadap Tingkat Kepuasan Pelanggan Ojolali.Com

TYPE

Journal Article

Abstract

The purposes of this research is to measure the customer demand in relation to the services of Ojolali.com. Therefore, it can be considered services that always met the customers demands. In this research, analysis to know the position of the Ojolali.com company and suitable strategy to conduct are also done. The results of this research gives a complete description on customer characteristic, buyer behaviour, the percentage of customer demand which is appropriate to level on Ojolali.com working performance, and the position of Ojolali.com on SWOT Matrix, and the suitable strategy, that is using opportunity to minimize the weakness.

Citation

Liawatimena D. S, Johan and Selamat. (2004). Analisis Strategi Pemasaran terhadap Tingkat Kepuasan Pelanggan Ojolali.Com. The Winners, 5 (2), 149-170.

Keywords

marketing strategy, customer satisfaction, swot analysis

Published On

The Winners

Author

  • Johan
  • Selamat

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