The purposes of this research is to measure the customer demand in relation to
the services of Ojolali.com. Therefore, it can be considered services that always met the
customers demands. In this research, analysis to know the position of the Ojolali.com
company and suitable strategy to conduct are also done. The results of this research
gives a complete description on customer characteristic, buyer behaviour, the percentage
of customer demand which is appropriate to level on Ojolali.com working performance,
and the position of Ojolali.com on SWOT Matrix, and the suitable strategy, that is using
opportunity to minimize the weakness.
Liawatimena D. S, Johan and Selamat. (2004). Analisis Strategi Pemasaran terhadap Tingkat Kepuasan Pelanggan Ojolali.Com. The Winners, 5 (2), 149-170.