According to Indonesia Association of Service Provider (APJII) survey in 2014, the internet user in Indonesia increased up to around 88 million. This number expresses that the use of the internet to seek business franchise information will increase as well. The increase of internet using should be followed by the quality of
franchisor's website. The franchisor's website will relate to system quality, information quality and service
quality (DeLone and McLean, 2003). This research uses SEM LISREL to see the loading factors of each
indicator impact in variables and website quality variables impact to intention to purchase franchise. The result shows that all variables (System quality, Information Quality, and Service Quality) give significant impact to
dependent variable Website Quality.
Halim D. E and Kurniawan D. Y. (2016). Website Quality to Increase Franchise Marketing Performance Excellence. ComTech, 7 (2), 121-130.
franchise, intention to purchase franchise, DeLone and McLean model, website qualityfranchise, intention to purchase franchise, DeLone and McLean model, website quality