Title

Analisis Pengaruh Rebranding dan Word of Mouth terhadap Purchase Decision (Studi Kasus: David Entertainment Taman Palem)

Type of Publication
Journal Article
Citation
Manurung C and Silvia. (2018). Analisis Pengaruh Rebranding dan Word of Mouth terhadap Purchase Decision (Studi Kasus: David Entertainment Taman Palem). Management Expose, 15 (20), 72-79
ISSN
1410-8631
Published Year
2018
Volume
15
Page
72
URL
https://research.binus.ac.id/publication/2869C385-614A-421E-89E8-8379D14E2EEB/analisis-pengaruh-rebranding-dan-word-of-mouth-terhadap-purchase-decision-studi-kasus-david-entertainment-taman-palem/
Author(s)
  • Catarina Manurung, S.H., M.M.

    Catarina Manurung, S.H., M.M.

  • Silvia