The Influence of Customers Communication Behaviour in the Implementation of 21Cineplex Viral Marketing using the Social Networking Site Facebook
Type of Publication
Journal Article
Citation
Meyliana, Widjaja H. A. E and Santoso S. W. (2015). The Influence of Customers Communication Behaviour in the Implementation of 21Cineplex Viral Marketing using the Social Networking Site Facebook. CommIT, 9 (1), 11-17