Title

Towards Automatic Customer Purchase Behaviours Prediction through a Social Media Lens Using the Hidden Markov Model

Type of Publication
Journal Article
Citation
Lasmy, Chowanda A, Herman . R. T and Notoatmodjo . B. (2016). Towards Automatic Customer Purchase Behaviours Prediction through a Social Media Lens Using the Hidden Markov Model. Pertanika Journal of Social Science and Humanities, 24, 169-176
ISSN
0128-7702
Author(s)
  • Lasmy, S.Kom., M.M.

    Lasmy, S.Kom., M.M.

  • Andry Chowanda, S.Kom., MM

    Andry Chowanda, S.Kom., MM

  • Dr. Robertus Tang Herman, S.E., M.M.

    Dr. Robertus Tang Herman, S.E., M.M.

  • Ir. Budiman Notoatmodjo, M.Sc., Ph.D.

    Ir. Budiman Notoatmodjo, M.Sc., Ph.D.