TITLE

Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application

TYPE

Journal Article

Abstract

This research evaluated the factors influencing the behavioral intention to use a mobile application. The case study used was SedayuOne mobile application. The instrument used in this research was the questionnaires using Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The questionnaires were sent to the 342 members by using email. The result shows that the user habit is the highest factor that influences the user behavioral intention to consume the SedayuOne application. Therefore, to maintain the user behavior, the company must know the user habit and consider promotional strategies to enhance the attractiveness and maintain customer loyalty.

Citation

Yanfi, Kurniawan Y and Arifin Y. (2017). Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application. ComTech, 8 (3), 137-143.

Keywords

mobile application, behavioral intention, user behavior, UTAUT2

Published On

ComTech

Author

Yanfi

Asisten Ahli

  • Yohannes Kurniawan
  • Yulyani Arifin

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