The International Conference on Eco-Friendly and Zero Waste (ICEZ 2026) invites scholars, researchers, practitioners, and policymakers from around the world to engage in a critical and interdisciplinary dialogue on sustainability.

As sustainability becomes a global agenda, its implementation often remains fragmented, symbolic, or inconsistent across sectors. While “eco-friendly” practices are increasingly adopted, a fundamental question persists:

Are we truly ready—individually, organizationally, and systemically—to transition toward a sustainable future?

ICEZ 2026 aims to move beyond normative discussions by encouraging critical reflection, conceptual reframing, and evidence-based insights into sustainability practices across disciplines.

Conference Objectives:

  • To critically examine the concept of eco-friendliness beyond surface-level adoption
  • To explore readiness dimensions (technological, behavioral, institutional, and cultural) in sustainability transitions
  • To foster interdisciplinary collaboration across business, technology, social sciences, and environmental studies
  • To generate impactful research and policy insights for sustainable development

Conference Tracks / Sub-Themes
We welcome original research papers (conceptual, empirical, and methodological) in, but not limited to, the following areas:

  • Track 1: Sustainable Business & Entrepreneurship
    * Green business models and innovation
    * MSME readiness for sustainability transition
    * Circular economy and sustainable value creation
    * Sustainable marketing and consumer behavior
  • Track 2: Technology, AI & Digital Transformation
    * Artificial Intelligence for sustainability
    * Smart systems and IoT in environmental management
    * Digital platforms and green innovation
    * Data analytics for sustainability decision-making
  • Track 3: Human Behavior, Leadership & Culture
    * Sustainability mindset and behavioral change
    * Leadership models in sustainable transformation
    * Cultural perspectives on eco-friendly practices
    * Education and sustainability awareness
  • Track 4: Policy, Governance & Green Finance
    * Public policy and regulatory frameworks
    * Green financing and sustainable investment
    * Institutional readiness and governance models
    * ESG (Environmental, Social, Governance) practices
  • Track 5: Critical & Emerging Issues in Sustainability
    * Greenwashing and ethical dilemmas
    * Sustainability paradox and trade-offs
    * Readiness gaps in developing economies
    * Reframing sustainability narratives

The Microsoft CMT service was used for managing the peer-reviewing process for this conference. This service was provided for free by Microsoft and they bore all expenses, including costs for Azure cloud services as well as for software development and support.