She is the Research Interest Group Leader of SMEs, Entrepreneurship & Innovation (SMEEI) and a Lecturer in the Entrepreneurship Department of BINUS Business School's Undergraduate Program at Bina Nusantara University in Indonesia. Her expertise lies in the exploration and advancement of SMEs, entrepreneurship, and innovation. With a wealth of knowledge and experience in these domains, she is dedicated to inspiring and educating future business leaders. Additionally, she specializes in business analytics, utilizing data-driven insights to drive growth and success. Her broad background includes a deep understanding of cultures, allowing her to navigate and leverage the multicultural aspects of business. Overall, she is committed to empowering individuals and organizations to achieve their entrepreneurial aspirations and make a lasting impact in today's dynamic business landscape.