Identifying Important Usernames in ‘Biofarma’ Conversation using Twitter Network Analysis
This study analyzed interactions between Twitter users in conversations regarding Indonesia’s state-owned vaccine manufacturer ‘Biofarma’ in 2021. The primary objective of this study is to identify Key Opinion Leaders (KOL) due to the need of authentic and trustworthy persona in social media. A technique called network centrality was employed in this research alongside four centrality measurements, namely degree of centrality, eigenvector centrality, betweenness centrality, and closeness centrality. Focused on using a reply network interaction dataset, the research discovered several important usernames with different roles that enlivened the conversation and have a potential for social media marketing optimization.
ICIMTech
Reza Rahutomo, Ainun Jariyah, Joko Pebrianto Trinugroho, Bens Pardamean