The discussion focused on leveraging PT Asimas’ expertise in herbal products and Binus’ innovative approach to functional beverages. This was to create an innovative product line that meets consumer demand for health-conscious options. This collaboration combines PT Asimas’ deep knowledge of herbal ingredients with Binus’ cutting-edge technology and market insights. By working together, the two companies hope to develop a product line that appeals to health-conscious consumers and sets a new standard in the functional beverage industry. The collaboration also seeks to address the growing demand for beverages that not only taste great but also offer tangible health benefits. With PT Asimas’ expertise and Binus’ innovation, the partnership is poised to create a unique product line that stands out in a competitive market. This collaboration not only aims to meet current market demands but also to anticipate future trends in health and wellness. By combining traditional herbal knowledge with modern innovation, the partnership seeks to create beverages that are both functional and enjoyable, setting a benchmark for quality and consumer satisfaction. This partnership also emphasizes sustainability and ethical sourcing, ensuring that the ingredients used are not only effective but also environmentally friendly. By prioritizing these values, the collaboration aims to attract a broader audience and establish a strong presence in the competitive market of functional beverages.(16/05/2025)