Analysis of Factors Influencing Decisions to Purchase Airline Tickets Online during the Covid-19 Pandemic
The background of this research is the condition of the covid-19 pandemic which has an impact on online ticket sales. Meanwhile, when future of covid-19 pandemic is starting to become clearer, we are going to have a lot more infections but hopefully a lot fewer hospitalizations, people began to travel long distances that had been delayed by implementing health protocols. Airfare competition can influence the decision to buy airline tickets. Various things have been done to attract the attention of buyers. This research is a non-experimental quantitative research. Population in this research was people who have purchased plane tickets online during the covid-19 pandemic, and the sample were 113 respondents age between 15 and 64. Sampling technique used was simple random sampling. Analysis of the data used in this study using multicollinearity, heteroscedasticity, multiple linear, T-test, F-test, and coefficient of determination test. It was concluded that price, promotion, and lifestyle variables can influence online purchasing decisions.
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Yulius Lie, Anzaludin Samsinga Perbangsa, Bens Pardamean