Analyzing Important Factors in e-Commerce for Sustainable Industry
The rapid growth of ecommerce for sustainable industry in Indonesia leads to competition for customer acquisition. Instead of gaining loyalty, customers are trapped in a price war and take advantage to compare and choose the one with the best offer. This study aims to analyse important factors of an online retailer to determine customer loyalty in the productive age group. Questionnaire design is proposed containing three parts: Part A-Demography, Part B-Targeted Population, and Part C eLoyalty Factors. While Part A records basic information and Part B validates, Part C records respondent’s assessment to an etailer. Therefore, the outcome delivers a data engineering method to help etailers determine important factors to gain customer loyalty.
International Conference on Eco Engineering Development 2020
Yulius Lie, Kartika Purwandari, Bharuno Mahesworo, Reza Rahutomo, Anzaludin Samsinga Perbangsa, Hery Harjono Muljo, and Bens Pardamean
