{"id":181,"date":"2024-04-17T13:59:10","date_gmt":"2024-04-17T13:59:10","guid":{"rendered":"https:\/\/research.binus.ac.id\/smeei\/?p=181"},"modified":"2024-04-17T14:03:00","modified_gmt":"2024-04-17T14:03:00","slug":"manfaatkan-kekuatan-media-sosial-strategi-jitu-umkm-menjaring-pelanggan-pada-bisnis-sepatu-anak","status":"publish","type":"post","link":"https:\/\/research.binus.ac.id\/smeei\/2024\/04\/17\/manfaatkan-kekuatan-media-sosial-strategi-jitu-umkm-menjaring-pelanggan-pada-bisnis-sepatu-anak\/","title":{"rendered":"Manfaatkan Kekuatan Media Sosial: Strategi Jitu UMKM Menjaring Pelanggan pada Bisnis Sepatu Anak"},"content":{"rendered":"

Dalam <\/span>industri<\/span> sepatu<\/span> anak<\/span>, <\/span>persaingan<\/span> semakin<\/span> ketat<\/span>. <\/span>Namun<\/span>, <\/span>dengan<\/span> memanfaatkan<\/span> kekuatan<\/span> media <\/span>sosial<\/span> dengan<\/span> bijak<\/span>, UMKM yang <\/span>berfokus<\/span> pada <\/span>bisnis<\/span> sepatu<\/span> anak<\/span> dapat<\/span> berhasil<\/span> menjangkau<\/span> pelanggan<\/span> potensial<\/span>, <\/span>membangun<\/span> merek<\/span> yang <\/span>kuat<\/span>, dan <\/span>meningkatkan<\/span> penjualan<\/span>. <\/span>Melalui<\/span> konten<\/span> visual yang <\/span>kreatif<\/span> dan <\/span>cerita<\/span> di <\/span>balik<\/span> merek<\/span>, UMKM <\/span>dapat<\/span> menarik<\/span> perhatian<\/span> orangtua<\/span> yang <\/span>mencari<\/span> sepatu<\/span> berkualitas<\/span> untuk<\/span> anak-anak<\/span> mereka<\/span>. <\/span>Berinteraksi<\/span> aktif<\/span> dengan<\/span> komunitas<\/span> ibu<\/span> dan <\/span>anak<\/span>, <\/span>menggunakan<\/span> hashtag yang <\/span>relevan<\/span>, <\/span>serta<\/span> kolaborasi<\/span> dengan<\/span> influencer dan blogger <\/span>akan<\/span> membantu<\/span> memperluas<\/span> jangkauan<\/span> merek<\/span>. Adakan <\/span>kontes<\/span>, <\/span>tawarkan<\/span> promosi<\/span> khusus<\/span>, dan <\/span>gunakan<\/span> fitur-fitur<\/span> interaktif<\/span> untuk<\/span> meningkatkan<\/span> keterlibatan<\/span> pengikut<\/span> dan <\/span>mendorong<\/span> konversi<\/span>. <\/span>Dengan<\/span> konsistensi<\/span> dan <\/span>kreativitas<\/span>, media <\/span>sosial<\/span> dapat<\/span> menjadi<\/span> alat<\/span> yang <\/span>efektif<\/span> bagi<\/span> UMKM <\/span>sepatu<\/span> anak<\/span> untuk<\/span> memperluas<\/span> pangsa<\/span> pasar dan <\/span>memperkuat<\/span> hubungan<\/span> dengan<\/span> pelanggan<\/span>.<\/span> Berikut<\/span> adalah<\/span> beberapa<\/span> strategi <\/span>jitu<\/span> UMKM <\/span>dalam<\/span> memanfaatkan<\/span> kekuatan<\/span> media <\/span>sosial<\/span> untuk<\/span> menjaring<\/span> pelanggan<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\n

1. Bangun<\/span> Prisitasi<\/span> Merek yang Kuat<\/span><\/span><\/strong>\u00a0<\/strong><\/span><\/p>\n

\"\"<\/span><\/span><\/p>\n

Media <\/span>sosial<\/span> memberikan<\/span> platform yang <\/span>sempurna<\/span> untuk<\/span> membangun<\/span> identitas<\/span> merek<\/span> yang <\/span>kuat<\/span>. <\/span>Dengan<\/span> membagikan<\/span> cerita-cerita<\/span> unik<\/span>, <\/span>nilai-nilai<\/span>, dan <\/span>visi<\/span> bisnis<\/span> Anda, Anda <\/span>dapat<\/span> membangun<\/span> koneksi<\/span> emosional<\/span> dengan<\/span> pelanggan<\/span> Anda.<\/span><\/span> Hal <\/span>ini<\/span> dapat<\/span> a<\/span>nda<\/span> manfaatkan<\/span> langsung<\/span> untuk<\/span> menggaet<\/span> calon<\/span> pembeli<\/span>. Di <\/span>samping<\/span> itu<\/span>, <\/span>pelanggan<\/span> juga <\/span>akan<\/span> merasa<\/span> mudah<\/span> untuk<\/span> menghubungi<\/span> penjual.<\/span><\/span><\/span><\/p>\n

2. Gunakan<\/span> Fitur-<\/span>fitur<\/span> Periklanan<\/span> yang <\/span>Tersedia<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

\"\"<\/span><\/span><\/p>\n

Media <\/span>sosial<\/span> menawarkan<\/span> berbagai<\/span> fitur<\/span> periklanan<\/span> yang <\/span>dapat<\/span> membantu<\/span> Anda <\/span>menjangkau<\/span> audiens<\/span> yang <\/span>lebih<\/span> luas<\/span> dan <\/span>meningkatkan<\/span> visibilitas<\/span> merek<\/span> Anda. <\/span>Gunakan<\/span> fitur<\/span> iklan<\/span> berbayar<\/span> seperti<\/span> iklan<\/span> Facebook, Instagram Ads, <\/span>atau<\/span> Twitter Ads <\/span>untuk<\/span> menargetkan<\/span> secara<\/span> spesifik<\/span> audiens<\/span> potensial<\/span> Anda <\/span>berdasarkan<\/span> demografi<\/span>, <\/span>minat<\/span>, dan <\/span>perilaku<\/span>.<\/span><\/span> Salah <\/span>satu<\/span> manfaat<\/span> utama<\/span> media <\/span>sosial<\/span> bagi<\/span> UMKM <\/span>adalah<\/span> biaya<\/span> pemasaran<\/span> yang <\/span>lebih<\/span> murah<\/span> dibandingkan<\/span> dengan<\/span> metode<\/span> pemasaran<\/span> konvensional<\/span>. <\/span>Pasalnya<\/span>, <\/span>untuk<\/span> membuat<\/span> akun<\/span> media <\/span>sosial<\/span> dan <\/span>menjalankannya<\/span>, Anda <\/span>tidak<\/span> mengeluarkan<\/span> biaya<\/span> sepeser<\/span> pun, alias gratis, <\/span>sehingga<\/span> bisa<\/span> membantu<\/span> Anda <\/span>menekan<\/span> pengeluaran<\/span> biaya<\/span> promosi<\/span>. <\/span>Dengan<\/span> strategi <\/span>pemasaran<\/span> yang <\/span>cerdas<\/span> dan <\/span>inovatif<\/span>, <\/span>UMKM <\/span>dapat<\/span> mencapai<\/span> audiens<\/span> yang <\/span>luas<\/span> dengan<\/span> biaya<\/span> yang <\/span>rendah.<\/span><\/span><\/p>\n

3. Gunakan<\/span> Konten<\/span> yang <\/span>Menarik<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n

\"\"<\/span><\/p>\n

Konten<\/span> yang <\/span>menarik<\/span> adalah<\/span> kunci<\/span> untuk<\/span> menarik<\/span> perhatian<\/span> pengguna<\/span> media <\/span>sosial<\/span>. <\/span>Gunakan<\/span> berbagai<\/span> jenis<\/span> konten<\/span> seperti<\/span> gambar<\/span>, video, <\/span>infografis<\/span>, dan <\/span>cerita<\/span> untuk<\/span> membuat<\/span> feed media <\/span>sosial<\/span> Anda <\/span>menarik<\/span>. Selain <\/span>itu<\/span>, <\/span>berikan<\/span> informasi<\/span> yang <\/span>bermanfaat<\/span>, <\/span>hiburan<\/span>, <\/span>atau<\/span> inspirasi<\/span> kepada<\/span> pelanggan<\/span> Anda <\/span>untuk<\/span> membangun<\/span> hubungan<\/span> yang <\/span>lebih<\/span> kuat<\/span>.<\/span> Strategi <\/span>pemasaran<\/span> media <\/span>sosial<\/span> yang <\/span>dieksekusi<\/span> dengan<\/span> baik<\/span> akan<\/span> meningkatkan<\/span> visibilitas<\/span> brand <\/span>bisnismu<\/span>. Jika orang <\/span>merasa<\/span> konten<\/span> yang <\/span>kamu<\/span> buat <\/span>menarik<\/span> dan <\/span>relevan<\/span>, <\/span>mereka<\/span> tidak<\/span> akan<\/span> ragu <\/span>membagikannya<\/span> kepada<\/span> followers <\/span>mereka<\/span>. Ini <\/span>akan<\/span> meningkatkan<\/span> eksposur<\/span> dan <\/span>jangkauan<\/span> brand-mu. Makin <\/span>terlihat<\/span> brand-mu <\/span>secara<\/span> online, <\/span>makin<\/span> besar<\/span> peluang<\/span> produkmu<\/span> untuk<\/span> terjual<\/span>.<\/span>
\n<\/span><\/p>\n

Dengan<\/span> menerapkan<\/span> strategi-strategi <\/span>ini<\/span> secara<\/span> konsisten<\/span> dan <\/span>kreatif<\/span>, UMKM yang <\/span>berfokus<\/span> pada <\/span>bisnis<\/span> sepatu<\/span> anak<\/span> dapat<\/span> memanfaatkan<\/span> kekuatan<\/span> media <\/span>sosial<\/span> untuk<\/span> memperluas<\/span> jangkauan<\/span> merek<\/span> mereka<\/span>, <\/span>menarik<\/span> pelanggan<\/span> baru<\/span>, dan <\/span>memperkuat<\/span> hubungan<\/span> dengan<\/span> pelanggan<\/span> yang <\/span>sudah<\/span> ada<\/span>. <\/span>Ingatlah<\/span> untuk<\/span> selalu<\/span> memantau<\/span> dan <\/span>mengevaluasi<\/span> kinerja<\/span> kampanye<\/span> media <\/span>sosial<\/span> Anda <\/span>untuk<\/span> mengoptimalkan<\/span> strategi Anda <\/span>ke<\/span> depannya.<\/span><\/span><\/p>\n

Artikel ini ditulis oleh MUHAMMAD RESTU NUGRAHA dengan nim 2702379233, MUHAMMAD FADHIL HERMAWAN 2440064620, dan MUHAMMAD FARHAN FAUZAN LATIF 2702361601 dari BINUS Bandung Program Studi Creativepreneurship. Artikel ini menjelaskan strategi UMKM pada bisnis sepatu anak dalam menjaring pelanggannya.\u00a0<\/strong><\/p>\n

Referensi :<\/span>\u00a0<\/span><\/p>\n

    \n
  1. https:\/\/kukm.babelprov.go.id\/content\/pentingnya-media-sosial-bagi-promosi-produk-umkm<\/span><\/a>\u00a0<\/span><\/li>\n
  2. https:\/\/umkm.kompas.com\/read\/2024\/02\/26\/090500683\/6-manfaat-media-sosial-bagi-umkm-anda?page=all<\/span><\/a>\u00a0<\/span><\/li>\n
  3. https:\/\/kukm.babelprov.go.id\/content\/pentingnya-media-sosial-bagi-promosi-produk-umkm<\/span><\/a>\u00a0<\/span><\/li>\n
  4. https:\/\/alamisharia.co.id\/blogs\/bisnis\/pemasaran-media-sosial-penting-bagi-umkm\/<\/span><\/a>\u00a0<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Dalam industri sepatu anak, persaingan semakin ketat. Namun, dengan memanfaatkan kekuatan media sosial dengan bijak, UMKM yang berfokus pada bisnis sepatu anak dapat berhasil menjangkau pelanggan potensial, membangun merek yang kuat, dan meningkatkan penjualan. Melalui konten visual yang kreatif dan cerita di balik merek, UMKM dapat menarik perhatian orangtua yang mencari sepatu berkualitas untuk anak-anak […]<\/p>\n","protected":false},"author":47,"featured_media":182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/posts\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":7,"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/posts\/181\/revisions"}],"predecessor-version":[{"id":191,"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/posts\/181\/revisions\/191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/media\/182"}],"wp:attachment":[{"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.binus.ac.id\/smeei\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}