Annetta Gunawan, S.E., M.M.

Binus Manajemen Lecturer

Lektor

Internal
Communications

INTERNAL COMMUNICATIONS

Research

RESEARCH

Social Media as Your Online and Offline Crowd Booster
Budget Year : 2016 | Funding Company : BINUS | Contract Number : 029/VR.RTT/V/2016 Ina Melati, Annetta Gunawan, Brian Garda Muchardie
Antecedents of Consumer Intention to Repatronize at AEON Mall Serpong
Budget Year : 2016 | Funding Company : BINUS | Contract Number : 029/VR.RTT/V/2016 Ina Melati, Annetta Gunawan, Indry Aristianto Pradipta
ANALYSIS OF KIDS APPAREL
Budget Year : 2015 | Funding Company : BINUS | Contract Number : 044.A/VR.RTT/V/2015 Retno Dewanti, Ina Melati, Annetta Gunawan
Publications

PUBLICATIONS

Journal Article
Analisis Perbandingan Experiential Value antara Hong Tang dan Black Ball serta Hubungannya dengan Customer Satisfaction
Annetta Gunawan - Academic year : 2014 - Binus Business Review - Published : 2014 - ISSN : 2087-1228 - Vol : 5 - No : 2 - Page : 648 - 657
Analisis strategi dan taktik pemasaran dalam aktivitas e-commerce untuk meningkatkan pertumbuhan PT. Golden Rama Express
Annetta Gunawan - Academic year : 2014 - The Winners - Published : 2015 - ISSN : 1412-1212 - Vol : 15 - No : 1 - Page : 61 - 71
POLA PERILAKU PEMBELIAN PRODUK APPAREL UNTUK BALITA OLEH MILLENNIAL MOMS DAN IMPLIKASINYA UNTUK PEMASAR KIDS APPAREL
Annetta Gunawan, Brian Garda Muchardie - Academic year : 2014 - Binus Business Review - Published : 2015 - ISSN : 2087-1228 - Vol : 6 - No : 1 - Page : 142 - 152
Analysis of Millennial Moms Segmentation and Perceptual Mapping of Infant Formula Milk Market in Jakarta
Annetta Gunawan, Raymond Glean, Brian Garda Muchardie - Academic year : 2017 - Binus Business Review - Published : 2017 - ISSN : 2087-1228 - Vol : 7 - No : 3 - Page : 255 - 260
ENHANCING BRAND LOYALTY BY INCREASING EXPERIENTIAL VALUE THROUGH CUSTOMER SATISFACTION IN BOKA BUKA RESTAURANT PONDOK INDAH MALL
Nathania Gunawan, Ir. Harjanto Prabowo, Annetta Gunawan - Academic year : 2015 - The Winners - Published : 2016 - ISSN : 1412-1212 - Vol : 16 - No : 2 - Page : 120 - 130
ANALISIS PENGARUH COMMUNAL ACTIVATION TERHADAP KEPUTUSAN MEMBELI UNTUK MENINGKATKAN BRAND LOYALTY (STUDI KASUS TEH BOTOL SOSRO LESS SUGAR)
Annetta Gunawan - Academic year : 2013 - Binus Business Review - Published : 2013 - ISSN : 2087-1228 - Vol : 4 - No : 2 - Page : 631 - 643
Analysis of Brand-Related User Generated Content Antecedent Influence on Brand Equity to Increase Purchase Intention(CASE STUDY: YAMAHA MOTOR INDONESIA)
Annetta Gunawan - Academic year : 2014 - Advanced Science Letters - Published : 2015 - ISSN : 1936-6612 - Vol : 21 - No : 4 - Page : 1044 - 1048
Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar
Brian Garda Muchardie, Nabila Hanindya Yudiana, Annetta Gunawan - Academic year : 2015 - Binus Business Review - Published : 2016 - ISSN : 2087-1228 - Vol : 7 - No : 1 - Page : 83 - 87
ANTECEDENTS OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR ANALYSIS AND ITS IMPACT TOWARD ORGANIZATIONAL EFFECTIVENESS ON A FRUIT ICE CREAM MANUFACTURE
Annetta Gunawan, Natalia - Academic year : 2011 - The Winners - Published : 2012 - ISSN : 1412-1212 - Vol : 13 - No : 1 - Page : 66 - 79
Comparative Study of Store Image, Patronage Intention, and Retail Mix Elements between Alfamart and Indomaret in Jakarta
Brian Garda Muchardie, Ferdian Yosa, Annetta Gunawan - Academic year : 2016 - Binus Business Review - Published : 2017 - ISSN : 2087-1228 - Vol : 8 - No : 2 - Page : 91 - 97
Intellectual
Property
No Intellectual Property Found

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