Rita, S.E., M.Si

Binus Manajemen Lecturer

Lektor

Internal
Communications

INTERNAL COMMUNICATIONS

Publications

PUBLICATIONS

Journal Article
PENGARUH STRATEGI PEMASARAN DAN MARKETING COMMUNICATION TERHADAP BRAND AWARENESS DAN DAMPAKNYA PADA MINAT MENONTON RCTI (RAJAWALI CITRA TELEVISI INDONESIA)
Aldio Dwitama, Rita - Academic year : 2014 - Binus Business Review - Published : 2015 - ISSN : 2087-1228 - Vol : 6 - No : 1 - Page : 67 - 77
Analisis Pengaruh Situasi, Produk, Individu Pada Perilaku Membeli Dan Mengkonsumsi Makanan Ringan
Rita, Son Wandrial, Regina Inderadi - Academic year : 2014 - Binus Business Review - Published : 2015 - ISSN : 2087-1228 - Vol : 6 - No : 1 - Page : 153 - 168
PENGARUH ROLE MODELS INFLUENCE PADA MATERIALISM DAN MARKETPLACE KNOWLEDGE PERIODE REMAJA AKHIR
Rita - Academic year : 2012 - Binus Business Review - Published : 2013 - ISSN : 2087-1228 - Vol : 4 - No : 1 - Page : 157 - 169
Ekplorasi Brand Image dan Marketing Mix Serta Relevansinya dengan Customer Purchase Decision Produk Smartphone Samsung Galaxy Series
Rita, Son Wandrial, Freddy Pandapotan Simbolon - Academic year : 2016 - Management Expose - Published : 2017 - ISSN : 1410-8631 - Vol : 12 - No : 20 - Page : 41 - 52
ELECTRONIC WORD OF MOUTH (E-WOM) FOURSQUARE: THE NEW SOCIAL MEDIA
Rita, Karyana Hutomo, Natalia - Academic year : 2013 - Binus Business Review - Published : 2013 - ISSN : 2087-1228 - Vol : 4 - No : 2 - Page : 711 - 724
Pengaruh Nilai Simbolis Dan Utilitarian Persepsian pada Sikap Konsumen dan Niat Beli
Rita - Academic year : 2011 - Binus Business Review - Published : 2011 - ISSN : 2087-1228 - Vol : 2 - No : 2 - Page : 899 - 913
Pengaruh Sales Call Anxiety (SCA) pada Kinerja Salespersons Asuransi Jiwa dengan Trait Negative Affectivity (Trait-Na)
Rita - Academic year : 2012 - Binus Business Review - Published : 2012 - ISSN : 2087-1228 - Vol : 3 - No : 2 - Page : 959 - 972
Pengaruh Strategi Inovasi terhadap Kinerja Operasional Perusahaan Manufaktur
Rita - Academic year : 2010 - Binus Business Review - Published : 2010 - ISSN : 2087-1228 - Vol : 1 - No : 2 - Page : 474 - 487
Peran Keterlibatan Konsumen dalam Pembelian Aksesori Fotografi
Retno Dewanti, Nicky Agathon Sebastian, Rita - Academic year : 2011 - Binus Business Review - Published : 2012 - ISSN : 2087-1228 - Vol : 3 - No : 1 - Page : 267 - 272
Keefektifan Kerja Sama Antarlembaga dalam Operasi Pemulihan Bencana Alam Banjir Studi Empirik di Provinsi DKI Jakarta
Rita - Academic year : 2013 - Binus Business Review - Published : 2014 - ISSN : 2087-1228 - Vol : 5 - No : 1 - Page : 251 - 266
Hubungan Kepuasan Kerja dengan Perilaku Citizenship Organisasional
Rita - Academic year : 2011 - Binus Business Review - Published : 2012 - ISSN : 2087-1228 - Vol : 3 - No : 1 - Page : 83 - 92
Analisis Pengaruh Dimensi Kualitas Jasa pada Loyalitas Pelanggan
Rita - Academic year : 2010 - Binus Business Review - Published : 2011 - ISSN : 2087-1228 - Vol : 2 - No : 1 - Page : 356 - 369
Intellectual
Property
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