Title

Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar

Type of Publication
Journal Article
Citation
Muchardie B. G, Yudiana N. H and Gunawan A. (2016). Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar. Binus Business Review, 7 (1), 83-87
ISSN
2087-1228
Author(s)
  • Brian Garda Muchardie, S.E., M.M

    Brian Garda Muchardie, S.E., M.M

  • Nabila Hanindya Yudiana

  • Annetta Gunawan, S.E., M.M.

    Annetta Gunawan, S.E., M.M.