Colleges that offer computer education are increasing, partly because of the widespread use of
information technology in all areas of life so that it takes labors/computer graduates qualified and applicably
ready. This situation also occurs in colleges at Jakarta. This paper presents the results, which aims to reveal
the compatibility level of educational services mixed-marketing performance with the interests and
expectations of college students. Research conducted is descriptive and verification, while the method of
research is an explanatory survey method to 770 students of computer private universities in Jakarta and 54
leaders in computer private universities in Jakarta. The results show that the environment of one individual
affects more to college students in processing decision to choose the college compared to educational services
mixed-marketing performance. Whereas, the value of education services is not affected by the environmental of
students but by educational services mixed-marketing performance and student decision process. There is a
mismatch/gap between the educational service mixed-marketing performance to the level of expectations and
interests level of students perceived.
Prabowo I. H. (2012). Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer. Binus Business Review, 3 (1), 549-562.
individual environment, mixed-marketing educational services, decision process, value of education services