In general, the purpose of this study is to find out the level of success of the development program of
horticultural based agribusiness administered by the Directorate General of Horticultural Plant Production
Development. This study uses macro indicators including production development and productivity of
horticultural commodity, development of national added value, and development of contributions to the national
food self sufficiency; while the micro indicators include profitability level of the horticultural agribusiness,
competitive level, and the issues and problems that must be faced while the PPAH program is in progress.
Notoatmojo B and Sarjono H. (2009). PROGRAM PENGEMBANGAN AGROBISNIS HOLTIKULTURA DENGAN METODE POLICY ANALYSIS MATRIX. The Winners, 10 (1), 31-39.