Comparative Study of Store Image, Patronage Intention, and Retail Mix Elements between Alfamart and Indomaret in Jakarta
Type of Publication
Journal Article
Citation
Muchardie B. G, Yosa F and Gunawan A. (2017). Comparative Study of Store Image, Patronage Intention, and Retail Mix Elements between Alfamart and Indomaret in Jakarta. Binus Business Review, 8 (2), 91-97
ISSN
2087-1228