Analysis of Brand-Related User Generated Content Antecedent Influence on Brand Equity to Increase Purchase Intention(CASE STUDY: YAMAHA MOTOR INDONESIA)
Type of Publication
Journal Article
Citation
Gunawan A. (2015). Analysis of Brand-Related User Generated Content Antecedent Influence on Brand Equity to Increase Purchase Intention(CASE STUDY: YAMAHA MOTOR INDONESIA). Advanced Science Letters, 21 (4), 1044-1048