Title

Analysis of Brand-Related User Generated Content Antecedent Influence on Brand Equity to Increase Purchase Intention(CASE STUDY: YAMAHA MOTOR INDONESIA)

Type of Publication
Journal Article
Citation
Gunawan A. (2015). Analysis of Brand-Related User Generated Content Antecedent Influence on Brand Equity to Increase Purchase Intention(CASE STUDY: YAMAHA MOTOR INDONESIA). Advanced Science Letters, 21 (4), 1044-1048
ISSN
1936-6612
Author(s)
  • Annetta Gunawan, S.E., M.M.

    Annetta Gunawan, S.E., M.M.