Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites Hotel

Type of Publication

Journal Article

Citation

Natalia, Adhikara C. T and Agusthina S. (2012). Analisis Implementasi Customer Relationship Management dan Marketing Public Relations terhadap Nilai Pelanggan dan Dampaknya terhadap Loyalitas Pelanggan: Studi Kasus Grand Tropic Suites Hotel. Binus Business Review, 3 (1), 513-525

ISSN

2087-1228

Published Year

2012

Volume

Page

513

URL

https://research.binus.ac.id/publication/930A042F-DC18-4F71-B0BA-7656F64E2888/analisis-implementasi-customer-relationship-management-dan-marketing-public-relations-terhadap-nilai-pelanggan-dan-dampaknya-terhadap-loyalitas-pelanggan-studi-kasus-grand-tropic-suites-hotel/

Author(s)

Natalia, S.E., M.M.
Cooky Tri Adhikara, S.E., M.M.
Shirley Agusthina, S.Kom., M.M.

Natalia, S.E., M.M.

Cooky Tri Adhikara, S.E., M.M.

Shirley Agusthina, S.Kom., M.M.