Internal firm conditions and their effect on price wars intensity: A case of status quo in the Indonesian lighting industry
Type of Publication
Journal Article
Citation
Heriyati . P and Alamsjah F. (2019). Internal firm conditions and their effect on price wars intensity: A case of status quo in the Indonesian lighting industry. Pertanika Journal of Social Science and Humanities, 27 (2), 1617-1633
ISSN
0128-7702