Title

CUSTOMER INTENTION TOWARD THEME PARK: THE MEDIATING ROLE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON THE IMPACT OF CUSTOMER ATTITUDE

Type of Publication
Journal Article
Citation
Purnamadita D. E and Tauriana D. (2012). CUSTOMER INTENTION TOWARD THEME PARK: THE MEDIATING ROLE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON THE IMPACT OF CUSTOMER ATTITUDE. The Winners, 13 (2), 115-126
ISSN
1412-1212
Published Year
2012
Volume
13
Page
115
URL
https://research.binus.ac.id/publication/768096E5-6F00-4293-8EC0-24475BD56699/customer-intention-toward-theme-park-the-mediating-role-of-service-quality-and-experiential-marketing-on-the-impact-of-customer-attitude/
Author(s)

  • Dwi Efrarin Purnamadita

  • Dian Tauriana, SE., M.Sc.

    Dian Tauriana, SE., M.Sc.