TITLE

A Theoritical Approach to The Concept of Business Intelligence for Decision Making to Support Marketing Mix Strategy (Perspective: Application and Benefits)

TYPE

Seminars

Abstract

Citation

Gunawan A, Kurniawan Y and Kurnia S. G. (2013). A Theoritical Approach to The Concept of Business Intelligence for Decision Making to Support Marketing Mix Strategy (Perspective: Application and Benefits). International Conference of Information Systems for Business Competitiveness (ICISBC 2013), 9-14. Semarang

Keywords

Published On

International Conference of Information Systems for Business Competitiveness (ICISBC 2013)

Author

Ali Gunawan

Asisten Ahli

  • Yohannes Kurniawan
  • Stephen G. Kurnia

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