Title

A Theoritical Approach to The Concept of Business Intelligence for Decision Making to Support Marketing Mix Strategy (Perspective: Application and Benefits)

Type of Publication
Conference Article
Citation
Gunawan A, Kurniawan Y and Kurnia S. G.. A Theoritical Approach to The Concept of Business Intelligence for Decision Making to Support Marketing Mix Strategy (Perspective: Application and Benefits),
ISSN
-
Author(s)
  • Ali Gunawan, S.Kom., M.M.

    Ali Gunawan, S.Kom., M.M.

  • Yohannes Kurniawan, S.Kom., S.E., MMSI.

    Yohannes Kurniawan, S.Kom., S.E., MMSI.

  • Stephen G. Kurnia, S.T., M.M., M.Comm.

    Stephen G. Kurnia, S.T., M.M., M.Comm.