Title

Effect on Perceived Stimulation dan Perceived Crowding on the Decision of the Unplanned Purchase (Impulse Buying)

Type of Publication
Journal Article
Citation
Sriwardiningsih E. (2011). Effect on Perceived Stimulation dan Perceived Crowding on the Decision of the Unplanned Purchase (Impulse Buying). Binus Business Review, 2 (2), 770-780
ISSN
2087-1228
Published Year
2011
Volume
2
Page
770
URL
https://research.binus.ac.id/publication/645992DB-A03B-4203-93EA-B6BEDF90B804/effect-on-perceived-stimulation-dan-perceived-crowding-on-the-decision-of-the-unplanned-purchase-impulse-buying/
Author(s)
  • Enggal Sriwardiningsih, S.E., M.Si.

    Enggal Sriwardiningsih, S.E., M.Si.