TITLE

Business Intelligence Modeling for Increasing Company Value and Competitive Advantage in Franchise Business

TYPE

Journal Article

Abstract

The impacts of franchise business to the economic are proven globally. In order to increase the company value the company value and to keep competitive, companies need to understand the customers and its business environment. The impact of in-formation system is proven that give positive impact to companies. Business intelligence in franchise companies is not a new issue, but mostly the application relate to the business as a unit of the whole company not the whole company itself. There are franchisors and fran-chisees should be considerate in design-ing franchise business intelligence model.

Citation

Halim E, Kurniawan Y and Hartono H. (2014). Business Intelligence Modeling for Increasing Company Value and Competitive Advantage in Franchise Business. Advances in Intelligent Systems Research, 122 (1), 1-13.

Keywords

Business Intelligence, Data Mining, Franchise Business

Published On

Advances in Intelligent Systems Research

Author

Erwin Halim

Lektor

  • Yohannes Kurniawan
  • Hendry Hartono

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