The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty

Type of Publication

Journal Article

Citation

Dewanti R, Tjoe T. F and Wibisono S. (2011). The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty. Binus Business Review, 2 (2), 1109-1117

ISSN

2087-1228

Published Year

2011

Volume

Page

1109

URL

https://research.binus.ac.id/publication/579F8065-7BB7-44A5-A0FD-4C0F90527221/the-influence-of-experiential-marketing-emotional-branding-brand-trust-towards-brand-loyalty/

Author(s)

Retno Dewanti, S.Si., M.M.
Tjia Fie Tjoe, S.Kom., M.M.
Steven Wibisono

Retno Dewanti, S.Si., M.M.

Tjia Fie Tjoe, S.Kom., M.M.

Steven Wibisono