Title

HOW PRODUCT DEVELOPMENT, ADVERTISING AND SERVICE QUALITY INFLUENCE CUSTOMERS SAVING DECISION (Case Study on Stated-Owned Banks in Jakarta)

Type of Publication
Journal Article
Citation
Novela S and Hanafie S. M. I. (2017). HOW PRODUCT DEVELOPMENT, ADVERTISING AND SERVICE QUALITY INFLUENCE CUSTOMERS SAVING DECISION (Case Study on Stated-Owned Banks in Jakarta). Social Economics and Ecology International Journal (SEEIJ), 1 (1), 11-20
ISSN
2581-2246
Author(s)
  • Selly Novela, S.T., MM., CPM

    Selly Novela, S.T., MM., CPM

  • Steffi Mutia Irenda Hanafie