Title

Pengaruh Experiential Marketing terhadap Sikap Konsumen Motor Yamaha pada PT Laksana Kencana Gemilang

Type of Publication
Journal Article
Citation
Nursanti T. D and Melisa. (2011). Pengaruh Experiential Marketing terhadap Sikap Konsumen Motor Yamaha pada PT Laksana Kencana Gemilang. Binus Business Review, 2 (1), 65-80
ISSN
2087-1228
Published Year
2011
Volume
2
Page
65
URL
https://research.binus.ac.id/publication/30AC72E7-FA0C-46C2-B06C-F38A34960B3E/pengaruh-experiential-marketing-terhadap-sikap-konsumen-motor-yamaha-pada-pt-laksana-kencana-gemilang/
Author(s)
  • Tinjung Desy Nursanti, S.E., M.Si.

    Tinjung Desy Nursanti, S.E., M.Si.

  • Melisa