TITLE

Employees Perception on Diversity: a Study in PT Wellcomm Ritelindo Pratama

TYPE

Seminars

Abstract

Companies which are capable of managing diversity in the workplace properly will achieve enhanced creativity and innovation of employees. Wellcomm as gadgets and accessories retail company has shops and counters in nearly all parts of Indonesia, so it needed a good diversity management in order to serve customers perfectly. This study will discuss more about how employees in Wellcomm accepting diversity in the workplace. The purpose of this study was (1) to describe Wellcomm employees perception about diversity in the workplace, and (2) to describe how Wellcomm employees manage diversity in the workplace. This study used a qualitative study, data collected through interviews with informants who are Wellcomm employees from different divisions. The results of the study showed Wellcomm employees perceptions toward diversity is still limited to differences in age, gender, and occupation (primary dimensions). There are still misunderstandings that occur because of diversity, but it can be resolved through two-way communication. In managing diversity, employees were assisted with the company's strategy through corporate foundation, and employee events such as staff gathering

Citation

Safitri Y and Angeline M. (2014). Employees Perception on Diversity: a Study in PT Wellcomm Ritelindo Pratama. The 1st International Conference on Corporate and Marketing Communication(ICCOMAC 2014), 117-127. Jakarta: Universitas Katolik Indonesia Atma Jaya

Keywords

Diversity in the workplace, Employees perception, Managing diversity

Published On

The 1st International Conference on Corporate and Marketing Communication(ICCOMAC 2014)

Author

Yuanita Safitri

Asisten Ahli

  • Mia Angeline

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