This research was conducted at Boka Buka Restaurant. Boka Buka Restaurant is a casual French
dining restaurant in Pondok Indah Mall. The objectives of the research are to examine if the experiential value
contributes to customer satisfaction in Boka Buka Restaurant and to examine if the experiential value and
customer satisfaction contributes partially and simultaneously to brand loyalty in Boka Buka Restaurant. The
methods of the research are Pearson Correlation and Path Analysis. The data is obtained from the questionnaires
which are distributed to the customers at Boka Buka Restaurant to measure the level of the Experiential Value,
Customer Satisfaction, and Brand Loyalty, using a Likert scale. From the analysis of the data, it obtains
structural equation Y = 0.812X + 0.5839ε1 where Experiential Value contributes significantly to Customer
Satisfaction of 65.9% and Z = 0.255X + 0.582Y + 0.5958ε2 where Experiential Value and Customer Satisfaction
simultaneously contribute significantly to the Brand Loyalty of 64.5%.
Gunawan N, Prabowo I. H and Gunawan A. (2015). ENHANCING BRAND LOYALTY BY INCREASING EXPERIENTIAL VALUE THROUGH CUSTOMER SATISFACTION IN BOKA BUKA RESTAURANT PONDOK INDAH MALL. The Winners, 16 (2), 120-130.