Title

ENHANCING BRAND LOYALTY BY INCREASING EXPERIENTIAL VALUE THROUGH CUSTOMER SATISFACTION IN BOKA BUKA RESTAURANT PONDOK INDAH MALL

Type of Publication
Journal Article
Citation
Gunawan N, Prabowo . H and Gunawan A. (2015). ENHANCING BRAND LOYALTY BY INCREASING EXPERIENTIAL VALUE THROUGH CUSTOMER SATISFACTION IN BOKA BUKA RESTAURANT PONDOK INDAH MALL. The Winners, 16 (2), 120-130
ISSN
1412-1212
Author(s)
  • Nathania Gunawan

  • Prof. Dr. Ir. Harjanto Prabowo, M.M.

    Prof. Dr. Ir. Harjanto Prabowo, M.M.

  • Annetta Gunawan, S.E., M.M.

    Annetta Gunawan, S.E., M.M.