TITLE

Revenue, Market Segmentation and Categories of Mobile Applications that Affect an Investor's Venture Capital Decision in Mobile Business Applications (SCOPUS)

TYPE

Journal Article

Abstract

The development of mobile applications has mushroomed base in both the local and foreign industry. This provides a tremendous opportunity for developers. For Technopreneur as developer, including the capital to run the business into a problem that is often experienced even though they have great competence. Whereas the market share in Indonesia is very large so much to invite investors from both local and overseas to invest as venture capital. However, due to lack of knowledge about how to work together with the investors and do not know how to give the desired value and the investor market for long-term sustainable, making the developer becomes difficult to grow its business and compete with competitors. This research will seek to influence the selection of the level of revenue and market segmentation to support investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in venture capital.

Citation

Adrian D, Prabowo I. H, Gaol D. F. L and Tarigan R. E. (2014). Revenue, Market Segmentation and Categories of Mobile Applications that Affect an Investor's Venture Capital Decision in Mobile Business Applications (SCOPUS). Journal Information, 17 (10), 5057-5064.

Keywords

Investment Decisions, Venture Capital, Mobile Applications, Revenue Levels, Market Segmentation

Published On

Journal Information

Author

Dennis Adrian

  • Ir. Harjanto Prabowo
  • Dr. Ford Lumban Gaol
  • Riswan Efendi Tarigan

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