TITLE

IS/IT Strategy Does Matter: An Empirical Evidence from Hospitality Industry (SCOPUS)

TYPE

Seminars

Abstract

The hospitality industry in Indonesia continues to experience growth from year to year. Along with this development, the use of information technology, which is the basis of the information system, should be considered as a very useful tool to survive in the competition in the hospitality industry. Previous studies have widely discussed the role of information systems at the strategic level. Including the assertion of Nicholas Carr that is IT Doesn't Matter. This assertion need to be tested by the extent to which the maturity of the use of information systems through its elements could affect the company's strategic performance measured from the five perspective of Kaplan's Business Balanced Scorecard in the hospitality sector in Indonesia. The study was conducted by distributing questionnaires to managers of 3 stars hotels in Jakarta. Data obtained was further analyzed using multiple regression analysis. This study verifies that the maturity of information systems in general have a significant relationship with organizational performance both financial and non-financial. The contribution shows from 30 % to 60 %, contrary to the Carr's assertion of no strategic contribution of IT on the companies.

Citation

Napitupulu T. A, Rampengan D. M. F and Gaol D. F. L. (2017). IS/IT Strategy Does Matter: An Empirical Evidence from Hospitality Industry (SCOPUS). 2016 11th International Conference on Knowledge, Information and Creativity Support Systems (KICSS), 1-5. Yogyakarta, Indonesia: IEEE

Keywords

IS/IT strategy, Competitiveness, Hospitality Industry

Published On

2016 11th International Conference on Knowledge, Information and Creativity Support Systems (KICSS)

Author

Togar Alam Napitupulu

Lektor Kepala

  • Desiree M. F. Rampengan
  • Dr. Ford Lumban Gaol

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