Title

Brand image and price perceptions impact on purchase intentions: mediating brand trust

Type of Publication
Journal Article
Citation
Benhardy K. A, Kom. H. S and Putranto A. (2020). Brand image and price perceptions impact on purchase intentions: mediating brand trust. Management Science Letters, 10 (14), 3425-3432
ISSN
1923-9335
Published Year
2020
Volume
10
Page
3425
URL
https://research.binus.ac.id/publication/0CA05AC5-337D-4084-A977-B580C6B11D49/brand-image-and-price-perceptions-impact-on-purchase-intentions-mediating-brand-trust/
Author(s)
  • Kartika Aprilia Benhardy, S.E., M.M.

    Kartika Aprilia Benhardy, S.E., M.M.

  • Hardiyansyah S. Kom., M.M

    Hardiyansyah S. Kom., M.M

  • Agus Putranto, S.Kom., M.T., M.Sc.

    Agus Putranto, S.Kom., M.T., M.Sc.