Title

The effect of brand equity and perceived value to marketing mix

Type of Publication
Journal Article
Citation
Heriyati . P and Budiastuti . D. (2019). The effect of brand equity and perceived value to marketing mix. Pertanika Journal of Social Science and Humanities, 27 (2), 14-30
ISSN
0128-7702
Author(s)
  • Dr. Pantri Heriyati, S.E., M.Comm.

    Dr. Pantri Heriyati, S.E., M.Comm.

  • Prof. Dr. Ir. Dyah Budiastuti, M.M.

    Prof. Dr. Ir. Dyah Budiastuti, M.M.