Title

Pengaruh Switching Costs terhadap Customer Retention pada Industri Perbankan di Indonesia

Type of Publication
Journal Article
Citation
Simbolon F. P. (2011). Pengaruh Switching Costs terhadap Customer Retention pada Industri Perbankan di Indonesia. Binus Business Review, 2 (2), 698-707
ISSN
2087-1228
Published Year
2011
Volume
2
Page
698
URL
https://research.binus.ac.id/publication/02F9068E-1983-4BAB-9C55-5EF690FEA8FB/pengaruh-switching-costs-terhadap-customer-retention-pada-industri-perbankan-di-indonesia/
Author(s)
  • Freddy Pandapotan Simbolon, S.E., M.M.

    Freddy Pandapotan Simbolon, S.E., M.M.